30th January 2015

The #qldvotes conversation is heating up, with a record number of Twitter and Instagram posts in the past 24 hours.

Update as at 2pm:

Latest all-party details here and two-party/leaders here.

Top trending hashtags: #ashgrove, #green15, #putLNPlast, #qlddebate

Total posts since 6 January: 257,848
Posts in last 24 hours to 2pm: 19,425 (up 3,546 from previous 24 hours and the most active day sor far)

LNP-referenced posts: 54.9% of all posts (down 0.1% since yesterday)
ALP-referenced posts: 39.9% of all posts (unchanged since yesterday)

Posts referring to Campbell Newman: 79% (down 0.2% since yesterday)
Posts referring to Anastacia Palaszczuk: 21% (down 0.2% since yesterday)

QUT's Social Media Research Group and Hypometer founders are tracking the social media activities around the Queensland election campaign.

Lead data analyst and researcher Katie Prowd said two Queensland Election Social Index Hypometers had been created and provide real-time information.

Ms Prowd said the group's social media analytics activities involve both Twitter and Instagram.

A combination of the key hashtags (#qldpol, #qldvotes etc.) and keywords relating to the major parties and their leaders are being tracked, as well as tweets by and @mentions of all of the Twitter accounts associated with local candidates across all Queensland electorates.

Hypometer is a QUT-based commercial startup which tracks and ranks social media activity around major topics, events and brands with assistance from qutbluebox, the University's innovation and knowledge transfer company. For more information on The Hypometer, please contact Katie Prowd (k2.prowd@qut.edu.au), and sign up for launch updates at http://www.thehypometer.com.

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Media contact:
Rose Trapnell, QUT Media team leader, 07 3138 2361, 0407 585 901, rose.trapnell@qut.edu.au

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